Strategic Sourcing: CPG Used Case

CPG Use Case - Strategic Sourcing

An iconic manufacturer was faced with the challenge of launching a new product

Situation

A mid-market motorcycle manufacturer wanted to launch a new model in 2022 and recognized the need to twin their inventory, shop floor and engineering processes, platforms, people and machine readiness

Contributing Factors

The company needed to determine if a new product launch should be conducted utilizing its existing set of partners or would they be better served reimagining their supply chain. They recognized that their decision would be impacted by contracts already in place with existing suppliers.

Challenges

The VP of Design and Engineering had yet to find the outside direction needed to effectively twin the processes he believed a new launch warranted.

Modularized Solution from Amplo Global Inc.

With AmploFly4.0, they were able to simulate the new product introduction strategy. During that process, they confirmed that almost 60% of their current resources could be leveraged. They were also empowered to better strategize how to effectively address what was now the remaining 40% gap within their supply chain.

Additional Benefits

The framework that AmploFly 4.0 provided allowed for additional simulation capabilities. Those capabilities enabled them to create revisions of their new product as well as address design changes related to their existing products.

Our Team

Team Members

Tinku Khanna

Advisory

Having done her studies in Sociology and Women’s Studies, Tinku has worked to end sex trafficking among caste-communities trapped into inter-generational prostitution in Bihar, Delhi and Kolkata for last 20 years. She has played a key role in passage of landmark judgment in trafficking in Patna High Court. She has also played a very important part in upgrading 542 residential schools for under privileged girls to class 12 in Bihar. She has also been a part of the prestigious ILVP of US government. As a member of Amplo Global CSR team, Tinku holds the key advisory position. With her immense experience and knowledge, she is into the role of advising, mentoring and guiding the entire corporate sustainability program of Amplo Global.

Sudakshina Addy

Executive Director

After completing her post-graduation in Political Science, Sudakshina has initially been associated with various reputed colleges and universities as a part-time lecturer. She has an experience of almost 12 years in the field of marketing and management of events, both social and corporate. As a member of the Amplo Global CSR team, she acts as the program manager cum coordinator and has been assigned the responsibility of planning, implementation, execution, monitoring and supervision of any program of Amplo Global CSR wing.

Srovonti Basu Bandyopadhyay

Business Development Director

Having worked in the fields of social work, journalism and performance arts, Srovonti decided to use all her professional experiences and resources in the Development Sector. She mainly intends to implement her creative ideas to spread awareness about women’s rights and mobilize them in every possible way. With the intention of giving something back to the community, she has joined the Amplo Global CSR team. She has taken the responsibility of managing the entire branding and networking of AG CSR, along with maintaining the liaison with both the corporate and social sectors.

Advisors

Partha Pratim Roy – Fulbright distinguished teaching fellow; experienced in development of discovery learning pedagogy and environment in secondary/post-secondary education industry; skilled in non-profit organizations, e-learning, Physics, Data Analysis and Science; strong community and social services professional with a M.Sc. in Physics and M.A. in Educational/Instructional Technology.

Saheli Pal – Saheli has spent twenty years in Information Technology, implementing end to end solutions as a business analyst. She left her job to join the ‘Teach for India’ fellowship program, opting for a third year. The experience triggered her the passion for education. She believes that community empowerment is the way to bridge the resource gap haunting our educational institutions and can be leveraged to make learning relatable, relevant and holistic.

Suchandra Goswami – Suchandra Goswami has 16 plus years of professional experience in Life Sciences, Insurance and Government agencies. With a strong engineering background as well as pivoting to complete her CPA in the middle of her career, she brings both strong analytical as well design experience to her professional career. She is very passionate about corporate sustainability. She joins Amplo Global advisory for Corporate Social Responsibility by supporting Samabedan for empowerment and alternate livelihood of vulnerable women in West Bengal region. She brings strong background in working with grassroot organizations as well as foundations to manage funds, and advising in product based micro-economics.

Revival of traditional art

In a growing technology-run and industrialized world, people are increasingly forgetting the traditional crafts and moving towards new innovation. Due to this, artisans are moving to alternative income generation methods, for instance — daily wage labour and farming; and art is losing its grip. Preserving and protecting the skills and knowledge of traditional crafts is a growing challenge.

Amplo Global CSR team has taken this vow to take necessary initiatives to protect this cause of revival and conservation of traditional form of art and also the artisans, who are compelled to look for alternative livelihood options due to lack of the knowledge of marketability and demand of the products they create.

Kalimpong

TRAINING THE WOMEN OF HILLY REGION TO BECOME FINANCIALLY INDEPENDENT

Earning a livelihood has always been difficult in the hilly regions. Women in the rural areas of the hilly regions in Kalimpong do not get proper opportunities and as a result find it hard to become financially independent. Amplo Global CSR in collaboration with Ahana Foundations and INTACH and with the initiative and support of Hill Social Welfare Society (HSWS) have taken up the program for intervention with marginalized and vulnerable women from the hill tribes of Darjeeling district in the northern part of West Bengal, with the purpose: –

To empower and collectivize the women living in the Lopchu and Peshok tea gardens of Rangli-Rangliot district of Darjeeling through SHGs
To train these women into weaving dresses, shawls, stoles using the dying local traditional weaving techniques using traditional motifs.
To help them with design inputs so that the products can find a larger market outside the local niche market.
To connect the local community of artisans to the online marketing platforms and various state emporiums like Biswa Bangla or artisan’s forum like Dastkaar etc.
To establish self- sustaining alternative livelihoods for poor women so that they are capable of coming out of rural poverty as well as the familial control and live a life with dignity.

They have already conducted workshops in two phases where professional trainer has been appointed to give training inputs and guidance to these women artisans to nurture and enhance their already existing weaving skill and develop expertise so that they can manufacture better quality products which have got high market demand.

At present, the AG CSR team is trying to organize for more such workshops so that increased number of women can be benefitted from the program.

Purulia

COMMITMENT TO PROVIDE IDENTITY TO THE WOMEN ARTISANS OF MALOHAR COMMUNITY IN PURULIA, WEST BENGAL

Malohar or Malakar is a caste-community that can be found in several blocks in Purulia, who are very less in number and scattered all across the district. Malohars has the long-cherished tradition of making artefacts for daily use as well as artistic production out of molten zinc or brass or copper. The artefacts they produce include ‘Sher-pai” (a measuring cup), Diyas or lamps, bells for the domestic animals etc. However, the practice currently is on wane as there is no demand except occasionally. The women, though know the art of making them, don’t practice as they are not aware of what to do with this skill.

The Malohars are extremely poor with little or no citizenship documents although they are residing in the villages where we found them (in Bonbohal in Purulia 1 block or Raghunathpur in Manbazar 2) since quite a long time. That is why they do not receive any benefits from government programs.

Amplo CSR Team and Ahana have joined hands together to help in the empowerment of women artisans of Malohar community in Surulia village of Purulia district, West Bengal, who are struggling to get a dignified livelihood. In order to preserve the heritage of these lost artforms, our CSR team and Ahana are working diligently towards mentoring these families through the following actions:

Resource identification and analysis to conduct training workshops for the artisans.
Creating opportunities for group empowerment and personal leadership.
Providing financial literacy education for women with special emphasis on developing bank linkages.
Providing skill training that reflects job market realities. Link with the private sector for placement assistance. Partner with product development and marketing agencies to ensure sustainability of livelihood programs.
Encouraging women to work cooperatively in the development of sustainable micro enterprises that will be viable in the current market.

Initiatives have also been taken on their behalf to get their official identification done which will enable them access their documents and government benefits that come with it. It will also ensure their children to get educational and nutritional aids in schools.