The concept of ethical design allows designers and design teams to create products, services, and systems that don’t harm and improve human situations. Ethical Design Thinking is a methodology that encourages designers to focus on human-oriented values throughout their design process.
Even with the best simulation data available, the most crucial business decisions come down to human intuition, emotions, and perceptions. Undoubtedly, business success necessitates an in-depth understanding of human behavior. Design thinking in combination with behavioral science has given rise to the concept of behavioral design.
A key tool in the data scientist’s arsenal is data visualization, which is typically used to communicate insights and crystallize findings. “Often data scientists are creative in displaying information visually and making the patterns they find clear and compelling. They advise executives and product managers on the implications of the data for products, processes, and decisions,” adds HBR. And this is exactly where design thinking comes in, helping turn complex and incomprehensible data into a clear and clean display that can resonate with the audience.
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