The communication process, like any other operation within an organization, stands to benefit immensely from leveraging design thinking. Since content is created by humans for humans and communication is the exchange of ideas between humans, the human-centered design thinking approach is well suited for both content and communication.
Parkinson’s Law famously states that work expands to fill up available time. And, in a sufficiently large organization, various departments and officials end up creating work for each other and filling up all available time.
The word “culture” invariably means different things to different organizations. Successful companies are usually those that strive to build a culture that genuinely places customers above everything else. They have a culture reinforcing design mindset.
Turn to Industry 4.0 proponents and they are likely to talk about a future made of cobots – collaborative robots — that coexist with human workers. In this world, they work together to achieve not just efficient production in smart factories, but also to ensure that the humans working alongside robots have a creative and fulfilling work life.
The concept of ethical design allows designers and design teams to create products, services, and systems that don’t harm and improve human situations. Ethical Design Thinking is a methodology that encourages designers to focus on human-oriented values throughout their design process.
A circular supply chain is one where organizations reduce waste at every stage, right from design and manufacturing to distribution and fulfilment. This approach shifts away from the standard pattern of produce, use and discard, and instead adopts one where the organization is acutely aware of the impact it is having on sustainability. It looks at the bigger picture and attempts to minimize perturbations to it.
The 3+1 offerings can be viewed as a collection of key business and technology transformation imperatives.
The primary domains, Supply Chain Management, Sustainability Modeling, and Customer Channel Management : all three of these can be looked upon as powerful catalysts for organization-wide change.
Even with the best simulation data available, the most crucial business decisions come down to human intuition, emotions, and perceptions. Undoubtedly, business success necessitates an in-depth understanding of human behavior. Design thinking in combination with behavioral science has given rise to the concept of behavioral design.
Organizations have increasingly embraced the cloud and made it a core business requirement. This shift from on-premises to the cloud has also meant that organizations are now more open to the idea of leasing out or subscribing to online services. This has given way to XaaS — where X can be almost anything under the sun. Also known as Everything as a Service, XaaS represents the increasing servitization of technology.
A key tool in the data scientist’s arsenal is data visualization, which is typically used to communicate insights and crystallize findings. “Often data scientists are creative in displaying information visually and making the patterns they find clear and compelling. They advise executives and product managers on the implications of the data for products, processes, and decisions,” adds HBR. And this is exactly where design thinking comes in, helping turn complex and incomprehensible data into a clear and clean display that can resonate with the audience.
