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Glocalization: Preserving Culture Amid Globalization

In the era of glocalization, cultural preservation is paramount. Discover how communities adapt to protect their heritage while embracing the global influences

A story of local adaptation

Back in the 1930s, a roadside eatery in the small town of Corbin in USA started gaining immense popularity among the masses serving their famed southern fried chicken. 

Little did Colonel Sanders, the man running the show know at that time, that one day his secret recipe of eleven herbs and spices will take over the world with its “finger licking goodness”. 

Kentucky Fried Chicken, or KFC, as it’s better known, served up fried chicken with humble side options of mash and gravy, coleslaw and fries. While still adapting to the times through means of addition of trendy sides and desserts, the menu in the KFC USA has managed to stay mostly unchanged. 

In the present times the franchise has over 41,000 restaurants dotting 125 countries and territories serving fried chicken and a little extra to the masses.

Through the 80s and 90s, KFC started to make its entry into the Asian market. Beijing was the first city to welcome the global giant and with that, everything started to change.

 Rice, a staple for a majority of the population in the region, replaced the original mash and gravy. China introduced congee, shrimp burgers and egg tarts in the menu. However, it was the entry into the Indian market that brought about the most drastic outcome.

A franchise that makes no attempt to be subtle about the product it deals in, was now catering to a significantly large vegetarian population with equally demanding taste buds. 

As a result, items like veg strips, veg twister, potato krisper and paneer zinger started making appearances on the menu. But the shock was yet to come. KFC’s showstopper, the Colonel’s secret recipe, the one that had catapulted it to a global brand, struggled to satiate the high spice tolerance of the Indian population.

Eventually the inevitable happened. KFC stopped selling the Original Recipe Chicken in India. 


KFC is the perfect example of a global brand overhauling itself for acceptance by a local culture, pushing itself to the extent that it lost its own identity. 

The phenomenon is best described by the word Glocalization, an amalgamation of the words Globalization and Localization, meaning, “a product or service that is developed and distributed globally but is also adjusted to accommodate the user and consumer in a local market.” (cit: Investopedia)

With encouraging government policies, improved communication and foremost, the reach of social media, there is no escape from the effects of Globalization. Sitting in a village in the remotest corner of India, a young boy is mesmerised as he watches Messi on his Chinese mobile phone screen, dreaming of life in a far-away city of sky-scrapers where he has heard that every dream can come true. 

That is the power of Globalization. While it does help in the advancement and development of a society by bringing new ideas and technology, an uncontrolled adaptation has a detrimental effect on the local community, especially to its art and culture.

The exquisite Varanasi silk

Delicate motifs and patterns handed down through generations of weavers since the Mughal era come alive in the bright soft weave of the Varanasi silk sarees. Their fingers dance intuitively on wooden looms, weaving the designs etched in memory into the fragile yarn.

Concentration is key, as a single mistake can result in the whole twelve yards to be rejected. To minimize distraction, the weavers work in solitude behind closed doors, in almost pitch darkness. 

The windowless rooms are barely lit under a single low power incandescent lamp, while the only sound is from the rhythm of beams brushing against each other. It is a labour-intensive job. A fully adorned saree can take up to a month to complete.

But the middlemen and the retailers want it fast and cheap as they reap profit from the hard work of the underpaid weavers.

Globalization has invited many foreign brands and suppliers to the massive consumer market of India and with that a tough competition for the local market, which neither has the technology nor the resources to fight back. Weaving has moved outside the closed doors onto the factory floor. 

The traditional patterns are slotted on punch cards and within a matter of hours, the modern power looms churn out hundreds of identical sarees ready for the market. Since the delicate silk breaks in the harsh movement of the power looms, it has raised the need for a different, stronger yarn. 

Authentic natural silk has been replaced by synthetic mixes supplied from China. The markets are flooded with sarees that are cheap, affordable and pleases the sellers for the high profit margin theymean fabricate. 

The soul of Varanasi silk is lost, but not before making thousands of weavers jobless and homeless as they emigrate to different parts of the country in search of a livelihood.

Sufiyan belongs to one such small community of weavers in the area of Pilikothi in Varanasi who are fighting to keep their head above water. To add to their woe, the pandemic has struck a death blow to an already ailing industry. 

Whatever skill had been holding on through the years of struggle, has finally given in to the need for survival and left for greener pastures, mostly to the textile industry in Gujarat. Sufiyan’s story is about one last attempt to save his community, to bring back the weavers, which is only possible by large-scale financial investment and technology upgrade.

Tribal art of Purulia

Purulia is one of the most underdeveloped and underprivileged regions of West Bengal, but surprisingly, with one of the richest and most diverse cultural heritage. 

The semi-nomadic tribes moving around the forests of Chhotanagpur plateau, hold on to a rich heritage which come alive in their tribal art forms.

The Malohar tribe is one such tribal community who are scattered around the many small villages of Purulia. Their traditional art form uses brass, zinc and copper to make artifacts for daily use as well as for artistic productions. 

Thanks to Globalization, another metal art form from Purulia, Dokra, has received much limelight in recent times. However, on the flip side, mass scale production of Dokra has made it lose its originality while its popularity has overshadowed all other metal artworks from the region. The Sherpai or the measuring bowl made of zinc, is one such unique artifact made by the Malohar community. 

Traditionally used for measuring grains, the Sherpai come in various sizes and designs, each one as distinct from the other and can take hours to create. The process starts with crafting the earthen cast for the bowl followed by painstakingly rolling tar into the design that will hold the molten zinc.

Once the zinc has solidified, the finished product is beaten out of the cast and freed from the tar mould. The outcome is a rustic piece of tribal art that can entice any connoisseur of handmade artifact.

Unfortunately for the community, the lack of awareness among the general populace about the Malohar artform has created a sense of disinterest and apathy towards their own unique skill. Gostho Malohar is the head of a family of twenty five, who are the victims of such apathy. 

The community is uneducated and are unaware of the possibility of any self help groups that could bring them together and propel them towards recognition and prosperity. Suffering from caste-based discrimination and financial instability, they lead a nomadic life, moving in search of livelihood as they work as daily wage earners in brick kilns or agricultural fields. 

They barely make enough to make ends meet, completely unaware of the unique talent and capability they possess.

The issue of development

In our pursuit of development, we are hurtling towards a soul-less future, symbolised by stark metal and concrete structures and virtual lifestyles, that threaten to smother rustic living and generations of knowledge and wisdom in its crumbling walls. 

It indeed is a matter of shame that our cultural heritage is dying a miserable death as slowly yet definitively our traditional forms of art and craft are sinking into oblivion. 

We should take cognizance of what India’s Nobel Prize winning economist Amartya Sen has envisioned while presenting his thoughts to the World Bank for an alternative methodology for evaluating development progress.

He has roundly criticized strictly “empirical” data-driven indicators of development and progress. In their place, he has proposed what he refers to as the “capabilities approach”. 

Cultural capabilities may be understood as the ability for an individual to contribute to the processes of producing, consuming and remembering their cultural roots.

True development should consider the capability of a community to uphold their history, build on it, nurture it and elevate it to a state of richness, all the while taking support of the advancements to technology. 

The need of the hour

The problems affecting the arts and artisan industry are multifold. There is a lack of awareness among consumers resulting in either a lack of demand for the craft, or a lack of education that creates a demand to underpay the skill involved. 

The community itself is unaware of their own potential and where to look for support. Financial strain and a skill gap further deteriorate the situation.

In order to protect the dying art and artisan industry, it is a necessity to make artisans aware of the importance of their skills and capabilities, and bring back their sense of pride in their rich heritage. 

With an all round understanding of the concept of Globalization, and relevant skill training, they will be able to leverage it for their benefit rather than considering it as a threat. 

They need to be convinced that working in the industry could help them supplement their income as that would be the strongest motivation to get involved.

One of the biggest issue haunting the industry is the attrition of skilled labour. A much underutilised solution is to engage the women from the community as part of the workforce.

Through skill training, it is possible that women will be able to bridge the resource gap in the not so distant future. Simultaneously, roping in the private sector and marketing agencies will bring in the much needed awareness and funding which will help in creating the demand for our threatened art forms. 

This would ensure sustainability of livelihood programs and as a result, build a smarter supply chain.


Any kind of art form, whether be handicrafts, handlooms or traditional culture, they all have a critical influence on society and culture. 

They determine opinions, instil values and are a melting pot of the diverse experiences acquired by the community over generations. 

Globalization has provided us with awareness, knowledge and technology, making us eager to meet new standards and expectations. The urge for acceptance has contributed to the inevitable disappearance of traditional culture. 

But Globalization need not inhibit, rather it should be taken advantage of to promote local culture and traditions. It is how we adapt ourselves to the global revolution. Unless every community consciously stands up against Glocalization from within, it will stand the risk of losing its own identity, only to become part of a vast canvas that has been painted over with a single monochrome brush. 

It is high time we get conscious of our social environment and appreciate that development also means preserving and enhancing our traditional art, culture and values so that we can proudly pass them down to our next  generations to lead a sustainable future.



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Equations is an organization based out of Bangalore which works on promoting equitable tourism and protection of the community and the environment. It envisions a just and equitable world, where all people have the freedom and the right to determine their lives and future. Equations is keen on developing an app/ AI-based solution to create a database of the assets of the families living in disaster-prone areas in the states the organization. The database will be prepared to supplement and guide the government data for compensation estimate of those families, post-disaster, to prevent subsequent spiraling poverty.

Since Amplo Global has its proficiency in providing AI-based solutions, it will be a perfect platform to reduce strategy development time and decision-making errors and increase capacity, enable sustainable operations. Amplo Global’s platform will be helping Equations to create a survey tool in the source area to understand the impact of climate change & migration on tourism. It will be a guided synthesis tool for tracking and maintaining these records.


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ECOSYSTEM BUILDING- Amplo Global aims at connecting the donors, foundations and the beneficiaries. The funds are collected from the donors which in turn gets received by the foundations. Amplo Global joins hands with these foundations to help and provide support to the beneficiaries in order to have sustainability in their life.

HELPING STARTUPS- Our purpose is to mentor, provide guidance and give back-office support to the newly built companies. Amplo Global is happy to take the responsibility of tutoring, guiding, advising and also imparting all kinds of support from the back office to the emerging companies.

FIELD SERVICES- Amplo Global dedicatedly works on the implementation, monitoring and report writing of the projects. As a non-profit organization, Amplo Global CSR Team personally visits the field to write reports of the projects, dedicatedly working on the implementation of the projects and as well as monitoring the progress.

KNOWLEDGE DEVELOPMENT- It is our responsibility to gather knowledge, to code and to curate data collected from the projects. After the implementation of the projects, Amplo Global takes the initiative to code, and curates the data that they gather from the projects and finally gives feedback to the foundations so that the beneficiaries have a blissful life and that the sustainable development goal is being achieved.

CONSULTANCY- Amplo Global plans to work as a consultant to other emerging corporate companies and guide them on how to utilize CSR funds. AG has an objective to mentor, support and help these new companies with the sustainable development goal in near future.

Our Story

Our Team

Team Members

Sudakshina Addy 
Executive Director
After completing her post-graduation in Political Science, Sudakshina has initially been associated with various reputed colleges and universities as a part-time lecturer. She has an experience of almost 12 years in the field of marketing and management of events, both social and corporate. As a member of the Amplo Global CSR team, she acts as the program manager cum coordinator and has been assigned the responsibility of planning, implementation, execution, monitoring and supervision of any program of Amplo Global CSR wing.

Saheli Pal
Advisory Lead
Saheli has spent twenty years in Information Technology, implementing end to end solutions as a business analyst. She left her job to join the ‘Teach for India’ fellowship program, opting for a third year. The experience triggered her the passion for education. She believes that community empowerment is the way to bridge the resource gap haunting our educational institutions and can be leveraged to make learning relatable, relevant and holistic.


Partha Pratim Roy – Fulbright distinguished teaching fellow; experienced in development of discovery learning pedagogy and environment in secondary/post-secondary education industry; skilled in non-profit organizations, e-learning, Physics, Data Analysis and Science; strong community and social services professional with a M.Sc. in Physics and M.A. in Educational/Instructional Technology.

Suchandra Goswami Suchandra Goswami has 16 plus years of professional experience in Life Sciences, Insurance and Government agencies. With a strong engineering background as well as pivoting to complete her CPA in the middle of her career, she brings both strong analytical as well design experience to her professional career. She is very passionate about corporate sustainability. She joins Amplo Global advisory for Corporate Social Responsibility by supporting Samabedan for empowerment and alternate livelihood of vulnerable women in West Bengal region. She brings strong background in working with grassroot organizations as well as foundations to manage funds, and advising in product based micro-economics.


Samabedan Trust Founded in 2019 and registered in 2020 under Society Registration Act with the mission to fight against social inequities. The organization aims at improving the living standards of people living in slums and marginalized areas of Kolkata through entrepreneurship programs, vocational training, technical skills training and financial management support. They have started its journey through initiating an income generation program for the women and youth of few areas in Kolkata, West Bengal. The overall objective of this project is to create an enabling environment for the people living in the communities of Kolkata so that they can be self – dependent and self – reliant, thus making them self-employed in the long-run through inculcating entrepreneurial skill.

AGI has initiated partnership with Samabedan Trust to establish a mutually beneficial collaboration. AG’s role in this arrangement is to strengthen its organizational growth path with technical support and thus ensure holistic development of the marginalized community. This includes help them to work on vision-mission statement for strategic management and guide them with proper resource mobilization and implementation plan.

Journey so far

Our Story

Amplo Global Corporate Social Responsibility (CSR) wing started its journey with the purpose of helping communities for transformation through a holistic approach. The focus is to create an eco-system leading to a self-sustainable value chain. Amplo Global’s social entrepreneurial mindshare along with various social impact start-ups are making a mark towards a better planet to live in.

Our first initiative has been shaking hands with Ahana, the first ray of the sun, a non-profit organization of Kolkata, West Bengal. We have been associating with Ahana from its inception, mentoring and guiding it, assisting to collaborate with various government and non-governmental organizations to conduct different programs related to empowerment and revival of traditional forms of art which are losing their relevance in this fast-growing world.

Amplo Global CSR & Ahana together took an initiative in Surulia village of Purulia district in West Bengal, to rejuvenate the traditional form of the art of making artefacts from molten zinc or brass or copper. We organized workshops where women artisans of Malohar community were given training for learning this art. Moreover, we also took necessary actions for official documentation of these till date unidentified group, so that they get the minimum government benefits allotted for them.

Knowledge development and enablement towards sustainability has been a key goal for AG CSR. To achieve this, AG CSR has planned to take up various projects. One such is conducting a workshop on ‘Gender equality gender justice: the rightful way towards sustainable social development’ with the students of Berhampore Girls’ College at Murshidabad. A one-day workshop has been organized with almost 300 students where a holistic vision on gender, sex and sexuality has been imparted to them. Along with that, they were given knowledge on relevant legal as well as social rights prevalent for them and also against cyber bullying and stalking. They were made aware of the rights available for them which will help them to develop social sustainability to deal in future.

Another knowledge building program has been taken up by AG CSR team in collaboration with a Kolkata-based non-government organization, Kolkata Sanved, working in the field with the survivors for almost twenty years, using Dance Movement therapy for psycho-social rehabilitation and social transformation. Kolkata Sanved wants to prepare a digital archive, consisting of the huge data of their functioning for last two decades, that will be a source of information and knowledge for any individual/organization who wants to work in this field in future. Amplo Global CSR team is supporting KS to curate and host digital archive representing Kolkata Sanved’s works and achievements since its inception.

Empowerment of women and children from the marginalized community and enabling them towards sustainability has always been the major goal of Amplo Global CSR wing. In order to achieve this, AG CSR team has been meandering its path through different projects. The collaboration with organizations like Dishari and Samabedan has been done with this target in mind. Though at the initial stage, AG CSR team is working with these two organizations to strengthen its structure with technical support. This includes helping them to finalize vision-mission statements for strategic management, developing proposals for mobilizing resources and guide them with proper implementation plan.

Along with empowerment of women, AG CSR also works towards the revival and preservation of traditional form of art. A very comprehensive program has been taken up by AG CSR team in association with Ahana and INTACH and with full-fledged support and cooperation of HSWS in the Kalimpong district of West Bengal. Workshops have been arranged in which women of the hills, having knowledge and skill of weaving in traditional handlooms. They were given training on new techniques and methods by professional designer cum trainer, whereby they were taught how to improve their skill and make more variety of products which have huge demand in the market. The aim is to showcase the right path in front of these women which will help them to reach the goal of sustainable livelihood in future.










AGI has joined hands with Berhampore Girls’ College to establish a mutually beneficial community collaboration. AG’s role in this arrangement is to train and build capacity of students of the college in the field of gender rights, awareness and legal information related to gender issues.









Amplo Global CSR Team has taken a step forward to make 300 attendees in the workshop aware of the concepts of gender, sex and sexuality at Berhampore Girls’ College. An open conversation was made on local issues in the society by the CSR Team of Amplo Global INC. The students in BGC were given a relevant topic to debate. They were also encouraged to write a screenplay on the present-day problems of our society. The CSR Team has taken an initiative to tutor the students about cyber-bullying and stalking. In this way the Amplo Global CSR Team has chosen a rightful path towards sustainable social development so that our future generations can lead a safe and blissful life.

Kolkata Sanved

Kolkata Sanved, an organization that uses Dance Movement therapy for psycho-social rehabilitation and social transformation. Founded in 2004, Kolkata Sanved, a women-led organization works towards psycho-social rehabilitation of survivors of marginalization and gender-based violence, prevention of violence and poor mental health and promotion of mental wellbeing through the medium of DMT.












Amplo Global CSR team has already started their program with Kolkata Sanved of creating the digital archive for the latter. AG CSR team is helping the organization in envisioning the milestones of its journey in terms of creating a representative digital documentation, creating system of data collection, collation of the data through meta-data sheet, designing and curating user-friendly digital archive and to train the Kolkata Sanved team in maintaining and updating the archive for future.

Empowering the underprivileged of Sundarbans


Amplo Global CSR Team, with the initiative, support and partnership of Dishari Welfare Society, came out in the open to help the villagers in North 24 parganas of West Bengal, with special focus on their education and employment opportunities in order to bring about a complete community development. Amplo Global has promised to give full support to Dishari foundation by conducting an in depth visioning exercise, conceptualizing a road map, developing proposals, designing implementation strategies and training the Dishari team for effective implementation of the plan. Dishari with the help of Amplo Global CSR Team are trying their level best to impart post school tuition support to the children, create a base and scope for experiential learning so that the students get ample opportunity for employment in future. Not only children but the CSR Team is also making endeavors for the education and empowerment of the teachers so that they become aware of the practical ways and methods of teaching these village kids. Efforts have been made to build a trust factor between the teachers and the parents so that both can influence the kids to become educated through experiential learning so that they can lead a sustainable life in near future.

Empowering the women of slums of Kolkata











The CSR Team of Amplo Global joined hands with Samabedan Trust of Kolkata to improve the living standards of slum dwellers in Kolkata through technical skill training, vocational training and financial management support. Amplo Global has promised to take care of these people by conducting an in-depth visioning exercise, executing a resource mobilization plan, conceptualizing a road map and designing an implementation strategy. All these efforts have been made in order to enable an environment of people living in the slum area to have a self-dependent, self-reliant and self-employed life to ensure sustainability in years to come.

Revival of traditional art

In a growing technology-run and industrialized world, people are increasingly forgetting the traditional crafts and moving towards new innovation. Due to this, artisans are moving to alternative income generation methods, for instance — daily wage labour and farming; and art is losing its grip. Preserving and protecting the skills and knowledge of traditional crafts is a growing challenge.

Amplo Global CSR team has taken this vow to take necessary initiatives to protect this cause of revival and conservation of traditional form of art and also the artisans, who are compelled to look for alternative livelihood options due to lack of the knowledge of marketability and demand of the products they create.



Earning a livelihood has always been difficult in the hilly regions. Women in the rural areas of the hilly regions in Kalimpong do not get proper opportunities and as a result find it hard to become financially independent. Amplo Global CSR in collaboration with Ahana Foundations and INTACH and with the initiative and support of Hill Social Welfare Society (HSWS) have taken up the program for intervention with marginalized and vulnerable women from the hill tribes of Darjeeling district in the northern part of West Bengal, with the purpose: –




  • To empower and collectivize the women living in the Lopchu and Peshok tea gardens of Rangli-Rangliot district of Darjeeling through SHGs
  • To train these women into weaving dresses, shawls, stoles using the dying local traditional weaving techniques using traditional motifs.
  • To help them with design inputs so that the products can find a larger market outside the local niche market.
  • To connect the local community of artisans to the online marketing platforms and various state emporiums like Biswa Bangla or artisan’s forum like Dastkaar etc.
  • To establish self- sustaining alternative livelihoods for poor women so that they are capable of coming out of rural poverty as well as the familial control and live a life with dignity.




They have already conducted workshops in two phases where professional trainer has been appointed to give training inputs and guidance to these women artisans to nurture and enhance their already existing weaving skill and develop expertise so that they can manufacture better quality products which have got high market demand.

At present, the AG CSR team is trying to organize for more such workshops so that increased number of women can be benefitted from the program.







Malohar or Malakar is a caste-community that can be found in several blocks in Purulia, who are very less in number and scattered all across the district. Malohars has the long-cherished tradition of making artefacts for daily use as well as artistic production out of molten zinc or brass or copper. The artefacts they produce include ‘Sher-pai” (a measuring cup), Diyas or lamps, bells for the domestic animals etc. However, the practice currently is on wane as there is no demand except occasionally. The women, though know the art of making them, don’t practice as they are not aware of what to do with this skill.


The Malohars are extremely poor with little or no citizenship documents although they are residing in the villages where we found them (in Bonbohal in Purulia 1 block or Raghunathpur in Manbazar 2) since quite a long time. That is why they do not receive any benefits from government programs. 


Amplo CSR Team and Ahana have joined hands together to help in the empowerment of women artisans of Malohar community in Surulia village of Purulia district, West Bengal, who are struggling to get a dignified livelihood. In order to preserve the heritage of these lost artforms, our CSR team and Ahana are working diligently towards mentoring these families through the following actions:


  • Resource identification and analysis to conduct training workshops for the artisans.
  • Creating opportunities for group empowerment and personal leadership.
  • Providing financial literacy education for women with special emphasis on developing bank linkages.
  • Providing skill training that reflects job market realities. Link with the private sector for placement assistance. Partner with product development and marketing agencies to ensure sustainability of livelihood programs.
  • Encouraging women to work cooperatively in the development of sustainable micro enterprises that will be viable in the current market.

Initiatives have also been taken on their behalf to get their official identification done which will enable them access their documents and government benefits that come with it. It will also ensure their children to get educational and nutritional aids in schools.


Ahana is an Indian, voluntary, not for profit organization. Ahana, literally meaning the first ray of the Sun, is dedicated towards uplift, welfare and empowerment of women and girls living in harmful and precarious situations. Women who have been subjected to either torture or discrimination can’t utilize the proper resources they have, for their own growth. Ahana is dedicated towards enabling those women and girls by creating a conducive ecosystem where they can realize their potential to the fullest. Ahana envisions a world free of discrimination and violence against women and girls where every woman and girl will get equal opportunity to thrive in society as an equal human being.

Amplo Global CSR team has initiated partnership with Ahana to establish a mutually beneficial community collaboration. AG’s role in this arrangement is to mentor, train and build capacity of Ahana in successful execution of welfare projects. Further, AG will also provide technical, financial and human resources towards development of Ahana’s programs.


AG CSR team has been associated with Ahana since its inception, helping it to grow at every step, guiding and mentoring it in planning, implementation and execution. AG CSR team has already started their journey with Ahana by helping in multiple projects, starting from revival of traditional form of art in Purulia and Kalimpong, to empowerment of women in Kalimpong, and so on.


Headquartered in New Delhi, the Indian National Trust for Art and Cultural Heritage (INTACH) was founded in 1984 with the vision to lead heritage awareness and conservation in India. Over last 31 years, INTACH is performing its task of preservation of traditional art and culture of India across the country through over 170 chapters. One of the important missions of INTACH is to provide expertise in the field of conservation, restoration and preservation of specific works of art, and encourage capacity-building by developing skills through training programs, initiate collaborations and generate sponsorships for conservation and educational projects.

Amplo Global CSR team got associated with INTACH as the missions of both are aligned with each other. AG CSR aims not only to preserve the traditional form of different arts, but also thrives to revive and develop it to make it sustainable in the long run. AG CSR has already collaborated with INTACH to conduct few projects to meet this target.

Kolkata Sanved

Founded in 2004, Kolkata Sanved, a women-led organization works towards psycho-social rehabilitation of survivors of marginalization and gender-based violence, prevention of violence and poor mental health and promotion of mental wellbeing through the medium of Dance Movement Therapy. The organization works across South Asia in partnership with community-based organizations, civil society networks, rights groups and government institutions. Kolkata Sanved conducts DMT sessions in shelter homes, hospitals, govt. institutions, schools, etc. The organization has implemented their program in collaboration with local organizations in India, Bangladesh, Nepal, Indonesia, Jordan and Thailand.

AGI has initiated partnership with Kolkata Sanved to establish a mutually beneficial community collaboration. AG’s role in this arrangement is to curate and host digital archive representing Kolkata Sanved’s works and achievements since its inception


Dishari Welfare Society Founded in 2020 and registered in 2020-21 under Society Registration Act, works for and with the villagers with special focus on Education, Health and Income Generation by addressing school drop-out rates, increasing access to health facilities and creating employment opportunities, thus laying a ground for overall community development. The organization has implemented their program in collaboration with several local organizations in different districts of North 24 Parganas.

AGI has initiated partnership with Dishari Welfare Society to establish a mutually beneficial collaboration. AG’s role in this arrangement is to strengthen its structure with technical support. This includes helping them to finalize vision-mission statements for strategic management, developing proposals for mobilizing resources and guide them with proper implementation plan.

Our Aspirations

Our Vision – Amplo Global has made a commitment to amplify social impact using technological solutions.
Our Mission – The objective of the Amplo Global CSR Team is to build an ecosystem between the donors, foundations, beneficiaries and the corporate community.

Our Goal – Our purpose is to use our business as a force for good, and building a safer and sustainable world for all. Amplo Global puts an emphasis on the concepts of women empowerment, imparting education to lead a sustainable life and the revival of the long-lost traditions of local handicrafts.

Our value proposition is creating a sustainable development model at the very grassroot level through problem solutions that can be repeatable, customizable and scalable.